Let’s take a look at this presentation which has got some examples of how to go for the TFD (Test First Development) approach for an Apex Trigger and the Apex Controller.

Having been in the technology space for more years than I wish to mention, I am continually amazed by the events held by salesforce.com. It is so refreshing to attend an event that allows prospects to talk with customers to truly understand their experiences working salesforce.com and their partners.

This year saw The Social Enterprise message being reinforced. However, it was clear to see how this message has now transitioned into real life examples. As the Engagement Director for Tquila I speak with a lot of companies that now understand the impact social media can have on their business, both good and bad. They understand that they can no longer ignore social and need to be able to adapt both their sales, support and marketing processes to take this into consideration.

Speaking with our customers after the keynote (great job George) it was evident that they want to engage further both with us and salesforce.com to enable their businesses to be become part of the social enterprise. Also, it was great to hear from so many of them that first purchased Salesforce to address more traditional requirements such as sales, service and marketing but are now looking to utilise the power of the force.com platform to enable other areas of their business. It’s the platform amongst other things that really sets the salesforce.com solutions apart from others in the market.

For me personally, it is incredibly exciting to be involved with such an innovative company that’s creating and addressing clients requirements that other technology companies haven’t even thought of yet. Also, it was great to see so much Tquila orange all around, what a difference a year makes.

A great day, a great event, a great company to work with. Roll on Dreamforce 2012.

Want to hear more from Ruskin? Follow him on Twitter!

1. Burberry – one of the premier luxury goods providers in the world,
2. O2 – a leading telecommunication company,
3. Spotify – one of the hottest social music experience sits that had won kudos and investments from Sean Parker,
4. Kimberly Clark – a giant American conglomerate and the maker of many brands of consumer goods,
5. HP – The grand-daddy of startup in California. All other companies, i.e. Apple, Sun, Oracle, came after it.
6. Toyota – World’s largest auto manufacturer.

What do they have in common? Two things.

1. They are believers in Social Enterprise;
2. They are transforming their business processes to leverage the power of cloud computing / SaaS solutions.

Of course, they are all using Salesforce technologies as well.

In only one year, the attendance at CloudForce/ClouStock @ London doubled from 7,000 to 15,000. That’s a 100% growth rate, liking to a hockey stick!

If you are a sport lover like me, you probably have heard Wayne Gretzky said: “I skate to where the puck is going to be, not where it has been.”

Yes, move yourself to where the action will be at and make a goal.

It is pretty clear that, acting social and agile, will be cornerstones for the upcoming projects.

Being Social lets project owners and developers clearly projecting purposes and benefits of what they will be doing or currently working on. If you are investing a considerable amount of your time on a project, being passionate probably improves the odds of achieving success. Agile is just another way of saying that, I am a good listener to what my users are saying. I will take their interests in heart to build wonderful things.

I have been in IT world close to 18 years. RAD language, i.e. ROR, Django, Groovy are hot technologies right now. And, functional languages, i.e. Clojure, Scala, F#, are beginning to emerge. While their programming paradigms are quite different, the common need for efficient communication and clear thought process, similar to how people communicate in the real world, will drive further innovation. Wouldn’t it be wonderful, if we can develop new methods / approaches to building applications and engaging users from day one? Clearly explaining application features and benefits thorough social venues, i.e. Chatter, Twitter, Facebook, and hearing users’ feedbacks will be trump cards for success. Wouldn’t it be nice to see programming frameworks and languages that plug directly into the Social Enterprise directly?

6 great examples for Social Enterprise in one action-packed day. Being Social is Savvy!

Since we had such a great time, we wanted to give you an extra chance to win!

You have until 3pm on Monday 27 May to enter – all you need to do is:

• Like us on Facebook, or
• Follow us on Twitter

If you’ve already entered, this means you can triple your chances!

We’ll draw the lucky winner on Monday @ 3pm – and they’ll have 30 minutes to claim their prize. If they don’t get in touch, we’ll re-draw.

Good luck!

Thoughts on Cloudforce London 2012 from Tquila’s COO, Mark Wakelin.

Salesforce has not only redefined the Enterprise Software industry but they’ve redefined the Technology Trade show.

I don’t know which was harder, to be honest.

Cloudforce London on May 22 was incredible. There are so many words I could use to describe this awesome day but that would just be poetry. Let’s stick to the facts!

• 15,000 people registered! The keynote which had spaces for thousands was so over-subscribed that people that to be held back.

• The customer success stories showed inspired use of technology to deliver remarkable business value in unheard of time frames.

• The drama was awesome. The music was so loud my mum even called me to ask if I could turn it down!

• The expo and campground was a “smorgasbord” of technological delights from a partner eco-system offering add-ins, plug-ons, pull throughs and gizmos galore.

Why did this technology show become so much fun? It’s simple: because everybody wants to be there! They enjoy using the solution, sharing stories and understanding the future direction of Salesforce and applying these advancements to their business.

Then of course there’s Sassy and… the other one. Sassy knows she has my heart. DFX next – get ready!

Want to hear more from Mark? Follow him on Twitter!

It’s a Social Revolution!

The social enterprise was again the resounding message at Cloudforce London on Tuesday! Although George Hu’s keynote didn’t ring to the sound of new merger & acquisition activity, or step change enhancements, it was comforting to see that salesforce.com continues to boldly drive the Social Enterprise into the mainstream.

Salesforce.com is certainly putting its money where its mouth is when it comes to the social enterprise and continuing to heavily invest in social features such as Chatter messaging, screen sharing and continual enhancements to the social platform.

There are early forays into gamification for performance reviews using Salesforce Rypple. The demos showed Rypple more tightly coupled with chatter and Salesforce than I have ever seen previously! It looks as though this has really taken shape over the past few months.

Radian6 is definitely attracting interest with several existing salesforce.com customers not just “kicking the tires” around Radian6 but asking to see under the hood. There is some serious interest in this product as customers see the value it provides in cultivating leads, monitoring their brand and servicing their customers (amongst many more).

Throughout the keynote and breakout sessions the “social front office” was alluded to over and over again. It appears that salesforce.com is softening its tone on SAP and accepting that in larger enterprises SAP is there to stay (in the short term anyway)… but only in the back office. This appears to be a strategic move to open up a larger enterprise market. If salesforce.com can get a foot in the door then it can chip away at the old guard, demonstrating it’s ease of configuration and rapid deployment, scalability etc. What’s more, it helps to position chatter as the social glue to bind the offerings together.

Salesforce.com truly lives their message that “we’re living in a post PC Revolution” with its beta release and continual investment in Touch, it’s HTML 5 mobile solution. Watch this space!

Want to hear more from Steve? Follow him on Twitter!

Marketers are coming to realise that going social is much more than just maintaining a Facebook page or Twitter presence.

Becoming social is about listening, engaging and responding to both internal and external audiences. As a marketer, this is great – means better access to more information, and a clearer perspective on what’s going in with your clients, prospects and colleagues!

What impressed me most at Cloudforce London? Here’s my top 4:

The keynote

Enough said, really. Missed out on seeing it in person? Check out the videos on salesforce.com’s Facebook page.

Using Radian 6 @ the Tquila booth

I’ve been dying to get my hands on Radian6 for a while now – so using it on our booth was a real winner!

Thanks to a quick tutorial from a product expert, we were up & running in minutes, showing live streams for #tquila, #cloudforce & #cloudstock on one of our booth monitors.

Cloudstock

Sure, I’m a marketer – but I love working with smart developers, too. Cloudstock was crammed with the best & brightest technical minds – and loads of them dropped by the Tquila hackspace for a chat and some jellybeans.

Orange!

You could barely take a step without seeing something orange, whether it was your coffee cup, the jellybeans, or speaking about what the Tquila team do best.

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Success Stories & Keynote
They just keep getting better and better!

What is now more than clear is that the social enterprise message is here to stay, and in salesforce.com are really serious about it! I like how they made the stories flow around the theme, and rather than focusing on product features, they focused on the best they have to offer: Satisfied consumers for their satisfied clients (with a few very cool demonstrations on very cool features, I must say).

Doubling the numbers
Impressive! The community keeps growing in Europe, and that is great news! It has been great to spend time with some of the 15000 attendees and hear from them about their challenges, their successes and their innovative ideas! Looking forward to working in detail with a few of them soon!

Cutting edge break-out sessions (well done Vincent)
I only had the chance to go see Vincent Spehner present FormStorm to the world, and what a great presentation he did. I managed to speak with a few of the people who attended, and one thing is obvious: he created some interest around the product. I can’t wait to see it “on the shelf” very soon and start using it with clients!! Awesome!

A storm trooper!
That was so much fun! Tquila sponsored a “Storm Trooper” to spend time in our hacking desk @ Cloudstock. And it definitely managed to attract some attention!

I am really looking forward to Dreamforce 2012 and Cloudforce London 2013!

Want to hear more from Andrés? Follow him on Twitter!

Of course Cloudstock – the first of its kind in London – was the talk of the town amongst the developers. I can’t wait for next year.

My top 3

1. Meeting with the Developer Evangelist team. They’re usually in SF but now I can see them more than once a year!

2. Front row seat at the incredible keynote.

3. Cloudstock. Cloudstock. Cloudstock!”

Want to hear more from Wes? Follow him on Twitter!